Calvin Klein celebrates Pride with Amandla Stenberg
And more of the year’s best celebrity campaigns.
By Hayley Peppin, Tessa Ogle and Ella Sangster
IS THERE ANYTHING a celebrity can’t sell?
There’s no denying the power Hollywood wields in the fashion and beauty industry — with the ultimate cultural combo not only incentivising us to shop, but capturing us with legendary campaigns. One only needs to be reminded of previous iconic collaborations including Lady Gaga morphing into Donatella Versace for the brand’s spring/summer 2014 campaign and Kate Moss’ career-defining moment for Calvin Klein in the early ’90s.
And while sartorial seasons change and trends differ, one thing continues to remain the same: The ever-present, celeb-fronted campaign. In 2022, we’ve already seen a slew of famous faces star in fashion’s most awe-inspiring advertisements.
From Jenna Ortega starring as the face of adidas’ first new sub-label in over 50 years to Emily Ratajkowski’s one-year-old son, Sylvester Apollo Bear making his fashion debut, here’s the best celebrity campaigns this year.
1
Calvin Klein
Calvin Klein is celebrating Pride with a vivacious campaign starring Amandla Stenberg (Everything, Everything) and Brandon Flynn (13 Reasons Why). Titled ‘Let It Out’, the American designer captures the very essence of each actor, with a series of dynamic and expressive images. While showing off their fun-loving personalities, Stenberg and Flynn showcase Calvin Klein’s rainbow-chic new garments from their ‘This Is Love’ collection. The new campaign is in line with the label’s year-round support of the LGBTQIA+ community, having committed over USD $220,000 to various global NGOs.
2
Prada
Scarlett Johansson looks ’60s mod chic in a new pop-culture inspired campaign by Prada. In celebration of the iconic Prada Galleria handbag, Venezuelan- American artist Alex Da Corte lends his creative eye to fashion for the first time with ‘The Glass Age.’ Johansson was chosen as the face of the colour-blocked heritage style — which is available in eight limited-edition iterations — due to her diverse filmography, according to the House.
3
Dior
British singer-songwriter Celeste is the latest face of Dior’s iconic the Lady 95.22 bag. Originally inspired by Princess Diana, the emblem of femininity is being celebrated with a new campaign featuring an array of bold female talent. Lensed by fashion photographer Brigitte Lacombe, Celeste brings her own tenacious style and elegance to the timeless accessory. Striking black and white portraits only emphasise the enduring nature of the Lady 95.22 bag.
4
Valentino
She turned heads wearing a sheer Valentino PP Pink dress last year, and now Florence Pugh is the face of the Italian House. Lensed by acclaimed fashion photographer Steven Meisel, Pugh stars in the new Valentino Garavani Rockstud campaign — which sees her pose with a variety of the iconic bags. While celebrating the Garavani Rockstud, the Oscar-nominee dons a variety of chic Valentino ‘fits, including a polka-dot pussy bow blouse — with her acting skills on full display. “As you can see.. I’m pretty shocked and ecstatic to announce that my @maisonvalentino campaign is here,” Pugh wrote to Instagram. “Truly an honour to continue creating art with my family at Valentino.”
5
SKIMS
“Everybody’s wearing SKIMS.” Kim Kardashian has revealed her latest generation of ‘it’ SKIMS icons, including über popular rapper Ice Spice. The 23-year-old musician starred alongside her ‘Boy’s a Liar, Pt. 2’ collaborator PinkPantheress as well as TikToker-turned-singer Nessa Barret and British singer-songwriter RAYE for the their new Everyday Sculpt collection and updates to their Seamless Sculpt products.
“I’m excited to launch this next generation of SKIMS shapewear with a campaign that celebrates these incredible musical artists,” Kardashian said in a statement about the new campaign. “Ice Spice, Nessa Barrett, PinkPantheress, and RAYE are super talented women and truly reflect our SKIMS community.”
6
Louis Vuitton
After a memorable appearance at the Maison’s most recent Paris Fashion Week show, none other than Zendaya has been announced as the newest face of Louis Vuitton. The Euphoria star’s new role as house ambassador was unveiled with a gorgeous campaign shot by Mert Alas and Marcus Piggott in the south of France, celebrating the bestselling Capucines handbag. Zendaya was styled in the campaign by friend and longtime stylist Law Roach, and as she dances around a modernist villa, she brings her signature playful elegance to the Maison’s collection.
7
CHANEL
American producer Nile Rodgers stars in a striking new campaign for CHANEL eyewear alongside models Vivienne Rohner and HyunJi Shin. Shot by Karim Sadli, the electric images recall the spirit of disco, harking back to the heyday of 1970s nightlife.
Telling Rohner how the campaign came about, Rodgers revealed, “I was playing a CHANEL party at La Vigie, Karl Lagerfeld’s residence in Monaco, and between soundcheck and the show I started playing “dress-up”. I’m only guessing that someone noticed how comfortably I could do my version of CHANEL style. Then I was asked to be the face of the next eyewear campaign. I had no words. I was honoured, humbled and frankly shocked.”
8
Cartier
Actor Vanessa Kirby follows her own path in a new campaign for Panthère de Cartier’s new fragrance, watch and jewellery campaigns — her first since becoming an ambassador for the Maison.
In this “introductory tale,” the house looks to the panther, with Kirby guided by her, embodying the spirit of the feline, through the heart of a tropical forest.
9
Tiffany & Co.
Zoë Kravitz stars alongside Gal Gadot and BTS vocalist Jimin for Tiffany & Co’s latest campaign titled, “This is Tiffany.” It’s Jimin’s first campaign for the luxury jeweller since being named as ambassador last month. The chic images, see the trio wearing black and white while adorning their wrists, fingers and neck with Tiffany’s new “T” collection.
10
Fendi
Fendi has enlisted a supermodel on the rise to showcase their icon of a bag. Kate Moss’ daughter, Lila Moss, features in the Italian House’s latest Fendi Peekaboo bag’s campaign. The 20-year-old model shared an image to Instagram, which sees her wear an unbuttoned beige knit while holding a miniature black Fendi Peekaboo. She captioned it: “just resting my eyes with my #FendiPeekaboo #InLoveWithMyPeekaboo.”
11
Dior
For the first-ever Christian Dior La Collection Privee campaign, the French Maison brought together seven famous faces, including Jenna Ortega, Maya Hawke and Joseph Quinn, Fai Khadra, Thuso Mbedu, Orelsan, and Liu Yu Xin. The celebrities star in the visually striking Dare in Gris Dior campaign video (below), where they show off their unique personalities, demonstrating that they are different, yet linked in their audacity.
“Unique and versatile, renowned and yet still mysterious, each artist in this eclectic group is composed of multiple facets. Just like the scent of Gris Dior,” writes the House.
12
Versace
The legendary designer has turned to icons of the stage and screen to showcase their latest collection. Lensed by fashion photographers Mert and Marcus, Anne Hathaway and Chris Lee summon unapologetic — and fierce — femininity in a series of expertly tailored looks by the Milanese House. Essentials of the Versace Icons Collection include the Grain de Poudre “DV” pant suit, a black jersey dress featuring a Medusa ‘95 medallion on the straps and notably, a boned corset for the iconic hourglass Versace silhouette. “What a thrill to
be a Versace woman!” Hathaway said.
13
Gucci
The Horsebit 1955 is a certified Gucci icon, so for the bag’s latest campaign, the Maison of course called on a host of famous faces. Shot by Mert & Marcus, Halle Bailey, Hanni, and Julia Garner — who the Maison honours as “three exceptional women who are creating meaningful spaces within their respective crafts,” — progress the narrative of the famous, archival code for a new generation.
