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Jacob Elordi stuns at TAG Heuer Adelaide boutique launch

Jacob Elordi chat to Harper’s BAZAAR Australia/ New Zealand about moments in Monaco, TAG Heuer and working with Sofia Coppola.
By Josh Bozin

Tag Heuer store jacob elordi wears a blue shirt and white trousers

It’s 6:30pm and Jacob Elordi is running late — but through no fault of his own. You see, the Aussie actor-turned-Hollywood megastar, who’s straight off a plane from Los Angeles (the city he now calls home), has just touched down in Adelaide where he’ll front the opening of the first TAG Heuer boutique on Rundle Mall. And, well, he’s a little held up.

Enveloped by hundreds of screaming 20-something-year-olds with iPhones at the ready, the fresh-faced star, who is kitted out in the latest Louis Vuitton SS23 threads (flowing white trousers that drape elegantly on his long body and an off-blue cotton shirt), looks every part the movie star he has become. But amid utter pandemonium, Elordi remains cool, calm and collected — perhaps a sign of the life he has become accustomed to, albeit chaotic.

“I just arrived in Australia and I haven’t had a second to breathe,” Elordi tells Harper’s BAZAAR Australia/ New Zealand, with a wry smile and his piercing gaze known to melt hearts. “I came from LA where I just wrapped a film and I pretty much got in the car, hopped on a plane and came straight here.”

Jacob Elord with fans outside of the Tag Heuer boutique

We find “here” to be a private room within the Freemasons Hall in Adelaide with Elordi’s closest confidants, namely his parents, sister and agent. Our location is what will be the stage set for a party of epic proportions, hosted by TAG Heuer and Elordi and featuring the who’s who of Adelaide (and Sydney’s) social scene. Elordi suggests that the Swiss watchmaker leaves no stone unturned when it comes to celebrating milestone occasions, as he recalls his first official outing with TAG Heuer at the spectacle that was the 2022 Monaco Grand Prix.

“Joining TAG Heuer has honestly been a real treat,” smiles Elordi. “My favourite ‘TAG’ moment came last year, we were on a boat in Monaco, which is a crazy sentence in itself. All these drones flew into the sky to a Rudimental song and the whole bay of Monaco was watching it as the drones drew the watch that I was wearing out of lights in the sky, like a laser show.”

“It was this really surreal experience, because I was there with my brother and my mates and it was just nuts.” The watch Elordi describes is the watch he is currently wearing; a special edition TAG Heuer Monaco launched in 2022 as a modern take on the vintage Heuer Monaco (known affectionately as the “Dark Lord”).

Of course, joining the TAG Heuer fold has meant following in the footsteps of such acting luminaries who, at one point or another, have also represented the Swiss watch brand — Steve McQueen, Leonardo DiCaprio, Chris Hemsworth and Ryan Gosling are names that might come to mind.

I admire the INTENSITY of these men and I hope there’s a PLACE for that in CINEMA forever… TO CARE

“It’s a real honour to be among these actors who I’ve looked up to my whole life. I mean, it’s still a surreal experience… these guys entirely inform my choices and decisions as an actor — I’m like a bowerbird to these people.” He speaks fondly of Hollywood icons such as McQueen, Brando and Newman, movie stars of a bygone movie era. “I admire the intensity of these men and I hope there’s a place for that in cinema forever…to care.”

But the 25-year-old Euphoria star doesn’t seem too fazed by the glitz and glamour that comes with owning such a profile; with owning such a presence (yes, Jacob Elordi towers over most of his peers but walks with somewhat of a “hunch” to compensate for his six foot five stature). When considering that his trajectory is not too dissimilar to his acting idols, it’s refreshing to see that he carries on with that Australian grit — you get the sense that he’s just keen to get on with it, throwing himself at whatever cinematic projects come his way, large and small. Later this year, we’ll see his take on Elvis Presley in Sofia Coppola’s Priscilla, a film he says was “the experience of a lifetime.”

“I’ve never worked with anybody as calm as Sofia Coppola; as calm and as sure as she is in her personal style,” explains Elordi. “She’s just an entirely beautiful human being — she’s the personification of how her set is. Everything ran smoothly, everything was beautiful, everything was organised, we never had a bad day on set. I just really hope we did the whole thing justice, but either way, it’s an experience that I’ll definitely cherish.”

The year ahead is considerably important for Elordi, especially in an effort to take his career to the next level. Aside from Priscilla, he will also lead alongside Barry Keoghan in Emerald Fennell’s highly-anticipated thriller, Saltburn. He’ll also set to return to Australia to play a leading role in a forthcoming Australian limited series, The Narrow Road to the Deep North.

“Justin [Kurzel] has been a hero of mine since I was 15 years old, so I’m really excited to be returning to Australia for this film. It’s also going to be the first time that I’ve acted at home in my voice, so I’m terribly excited to dive into that.”

“You know, life is good, and I’m really excited for what’s next.”