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Longines Prize for Elegance Ambassador, Victoria Burns on the investment pieces worth splurging on in your twenties

And how to make sustainability “the philosophy of your style.”
By Ruby Primrose Stephens


THE CLINKING of champagne flutes and the sound of thundering hooves on the turf and enthusiastic cheers from the busy crowd herald the start of the most anticipated race day on the Autumn racing calendar: The Championships Day 2 — Longines Queen Elizabeth Stakes Day. Held at Royal Randwick Racecourse on April 8, Longines, a brand steeped in tradition and elegance, proudly served as the race day Title Partner, Official Timekeeper and Official Watch. As anticipated, the only thing that rivalled the excitement on the track was the fashion on the field.

From a chic, tailored suit to a suede hat or a decorative headpiece, it was here that the fashion set decided to step out in some of the season’s best trackside ensembles. This year, Victoria Burns — Sydney-based model, founder of fashion label Nuda Studios and 2023 Longines Prize for Elegance Ambassador, took the fashion on the field to new heights.

Ahead of the race day, Burns gave Harper’s BAZAAR Australia/New Zealand the rundown on why investment pieces are the new trend for your ‘20s .

Harper’s BAZAAR: What inspired you to become an ambassador for the Longines Prize for Elegance, and how do you think it aligns with your personal philosophy on style and fashion?

Victoria Burns: Classic and timeless pieces have always inspired my wardrobe which was what drew me to working with Longines. They represent elegance and timelessness which is something that I have always been passionate about. I was first introduced to the industry when I was young. My mum owned a fashion label and I was always inspired by the creative exploration that fashion touches on. Since creating my own label, Nuda Studios, I have drawn on the philosophy that investing in timeless pieces is essential for your wardrobe.

What are some of the key characteristics of timeless elegance that have sustained over the years?
I take inspiration from the late 90’s where fashion was minimalist but ground-breaking. Elegance really is an attitude and I’m glad I get to work with a brand who embodies this. Wearing pieces such as a structured oversized blazer and a chic timepiece is classic and sophisticated.

Can you share some examples of investment pieces that you think are particularly worth splurging on in your 20s, and why?
I discovered vintage shops when I was younger and found hidden treasures that have sustained over the years. Timeless accessories and a tailored pant are investment pieces that developed my unique style. 

A chic pair of shades and a coat or blazer that never goes out of season, will elevate your look and enhance your demeanor.

How do you balance the desire for new and trendy pieces with the idea of investing in timeless, high-quality items?

I never jump on a bandwagon for the sake of what everyone else is wearing. I think it’s important to be true to your style and introduce new and trending pieces that are tailored to you and will enhance your own style.

What advice would you give to someone who wants to start building a collection of investment pieces, but doesn’t know where to start? 

I’d ask them, what do you find yourself wearing the most, what are the items that you can’t go without? If there is a return of investment from the cost per wear than those items that belong in your wardrobe.

How do you think the concept of investment pieces ties into the larger trend of sustainability and conscious consumption in the fashion industry? 

By creating a time capsule wardrobe, sustainability becomes the philosophy of your style. You have built a wardrobe off investing in items that you know will never go out of date.

What role do you think luxury brands like Longines play in the conversation around investment pieces and timeless elegance? 

Longines have developed timepieces that allow you to flaunt your style every day. High quality, classic, elegant and ground-breaking, my Longines has become one of my greatest assets. Investing in a luxury piece that is reliable and sustainable elevates your attitude and how you present yourself.